A big part of my recent work with Destination Brides has been redesigning their home page to become more actionable, accessible, and organized. Here are a couple of my notes on how I rearranged and rewrote the content to provide a more user-friendly flow that drove higher bookings.
Not featured: we took out the CTA that blended into the background of the video. We also removed the chatbot completely in favor of a more usable CTA, pulled out from the video and clearly labeled.
