Check out my resume:
Summary
Hello. My name is Kara Adamo. For years, I have worked diligently to bring ideas and concepts to others through writing and design. My work in UX Writing, microcopy, and content strategy--coupled with my former experiences in magazines, print copy, digital copy, and in publishing--has given me a firm foundation in clear writing that incorporates cognitive psychology to focus on the user experience and how to optimize that content to ensure user retention.
Technical Skills
Accessibility (A11y) Audits, Agile Processes, B2B and B2C Content Design, B2B and B2C Content Strategy, B2B and B2C UX Strategy, Blogging, Branding, Card-sorting Research, Chatbot Design, Chatbot Script Writing, Chatbot Strategy, Content Auditing, Content Design, Content Management Systems (CMS), Content Strategy, Copywriting, Ghostwriting, Illustration, Microcopy, Persona Development, Podcast Development, Podcast Recording, Product Testing, Project Management, Prototyping, Script Development, Technical Writing, User Interviews, UX Writing, UX Design, UX Research, UX Design Thinking, Video Editing, Web Content, Web Copy
Code and Technical Languages
C#, CSS, HTML, Markdown, JavaScript
Tools Used
Adobe Suite, Asana, Clone, Confluence, Content Management Systems (CMS), Contentstack, Figma, FigJam, Gimp 2.1, GitHub, Google Suite, Illustrator, Invision, Krita, Microsoft Suite, Microsoft Teams, Mural, Miro, Notion, Jira, Photoshop, Pendo, Procreate, Wordpress, Notion, Salesforce, SharePoint, Slack, Sketch, Skype, Webex, Wordpress, Zoom
Books
Fancy Grape Juice | Excerpt
Conducted extensive preliminary research on wine for the book
Wrote and published the book to package the subject matter in an accessible, easy-to-read way to educate people on wine
Artimals: Coloring the Whimsical Wild | Project Link
Researched facts about 76 different animals and categorized them
Researched facts about 76 different animals and categorized them
Illustrated each animal by hand and grouped them with their corresponding facts
Vectored each image, designed the layouts, and published the book
Brews & Hues | Project Link
Researched beer making practices, history, and flavor profiles
Created and Illustrated “hop-elves” that create guided tours through a fictional brewery
Vectored each image, designed the layouts, and published the book
Relevant Work Experience
Content Strategist: Edward Jones
July, 2023-Present
Job responsibilities include:
I am currently the content strategist for both the Client Engagement and Salesforce integration teams at Edward Jones, working with UX designers in Figma, FigJam, Salesforce, Clone, and Mural to create smooth user experiences with clear, conversational content and user flows. I also work with UX strategists on higher-level decisions across multiple platforms and consult UX researchers and business analysts to ensure optimal results from both stakeholders and Edward Jones employees and clients. Content Design and traditional UX microcopy also fall under my purview, along with technical writing for Pendo guides and chatbot-style navigation throughout user experiences.
Senior UX Strategist and Content Designer Wells Fargo
March, 2022-April, 2023
Job responsibilities included:
Information architecture strategizing, CTA and microcopy design, Figma wire-framing and prototyping, user flows in FigJam, digital adaptation of legal forms (previously PDFs), B2B onboarding design for mid-sector market, legal disclaimers, message matrices, error messages and troubleshooting, user research, transition to conversational tone, and accessibility audits
UX Strategist, Product Owner, and Travel Writer: Destination Brides
July, 2021-March, 2023
Job responsibilities included:
Write destination articles advertising resort locations, bride and guest interview articles, wedding planning articles, information architecture strategizing and UX Design strategy, UX Design, blog and article strategy & writing, banner and advertisement placement, microcopy & CTAs, competitive analysis and marketing strategy, iterative strategy past launch, conduct meetings between the client and the design team, project management, error and troubleshooting messaging, onboarding platform design, and user research
Senior UX Specialist and Content Designer Cisco
September, 2021-January, 2023
Job responsibilities included:
Information architecture strategizing, technical writing, accessibility auditing, wire-framing and page design, site map design and strategy, Sharepoint design, monthly feature release publications, script writing for how-to videos on Webex products, script editing, podcast production and script writing, and recording as a podcast host
Senior UX Writer PNC Bank
May, 2021-October, 2021 (6 month contract)
Job responsibilities included:
Accordion-styled help documents, legal disclaimers, Virtual Digital Showcase demos (these covered all PNC products and went to all PNC and BBVA employees, nation-wide), customer onboarding applications, wire and transfer applications for existing and new customers, error messages and troubleshooting, intraweb articles about future rollouts and BBVA integration, BBVA integration vernacular, B2B UX Writing, user research, managed multiple aspects of digital transformation projects, microcopy & CTAs, and I conducted meetings with stakeholders, product owners, and digital product managers
Copywriter, Content Designer, & Illustrator karitaDigital
September, 2013-May, 2021 (Freelance)
Job responsibilities included:
Wrote weekly ads, email blasts, microcopy, press releases, and blogs for website & mobile; generated traffic to sites using SEO marketing phrases and key headlines, social media marketing and account management, user research, wire-framing, prototyping, user testing, agile design, prepared case studies, wrote microcopy for mobile applications, wrote direct response copy for websites and mobile apps, contributed to a number of legal firms and lobbying firms throughout Washington DC as a ghostwriter and freelance editor, wrote an introductory book on wine designed to help students pass the level-one sommelier exam, wrote and illustrated 2 educational coloring books, marketing and publication
Blogger, Copywriter, and Social Media Marketer SOS eMarketing
October, 2009-May, 2012
Job responsibilities included:
Wrote weekly ads, email blasts, press releases, and blogs for the following clients: Restaurantware.com, Elburrito Food Products, Artful Winemaker, Cafe daVita, Nespresso, Marley’s Coffee, and MoleMate, generated traffic to sites using SEO marketing phrases and key headlines, and managed social media accounts for many of the aforementioned clients
Senior Editor Gates Media, Inc
October, 2008-May, 2012
Job responsibilities included:
Editing articles for The Gates of Seminole luxury magazine, interviewed clients for articles, wrote extensive interviews, designed full and partial page layouts, photography coordination, design direction, marketing and sales for advertisement space, radio show script writing, and content strategy
Education
UX/UI Certification Thinkful
Graduated 2021
Studies included over 1000 hours of coursework focused on user-based design, information architecture, and prototyping
Introduction to Software Engineering Certification Springboard
Graduated 2020
Languages included HTML, CSS, JavaScript, and Swift
Associate's Degree Valencia College
Graduated 2020
Majored in Liberal Arts: focus on Design, Russian History, and Arabic
Level 1 Sommelier Court of Master Sommeliers
Graduated 2013
Studies focused on wine history, winemaking, wine tasting, global vinification laws, formal service, wine chemistry, and terroir specifications